2025-01-08 智能输送方案 0
松下幸之助的“自来水哲学”在当今家电行业中依然发挥着重要作用。随着双十一和国家补贴政策的叠加，家电产品像自来水一样便宜地流入了更多消费者的家庭。这不仅为家电行业带来了增长契机，也是其升级与社会进步的机会。
市场定位三要素——目标市场、竞争对手分析、价值主张—are key to breaking through the difficulty of growth in the home appliance industry. By understanding these elements, enterprises can better position themselves in the market and create products that meet the needs of consumers.
In recent years, the home appliance industry has faced challenges such as low consumer confidence, a slowdown in real estate development, and a declining population. However, during this year's double 11 shopping festival, home appliances experienced a surge in sales. According to data from Yundatao Cloud Network Push Total Data Showed that China's home appliance market retail scale reached 6.144 billion yuan in the first three quarters of 2024, with a year-on-year decline of 0.2%.
The increase in sales was not limited to online platforms; offline stores also saw significant growth. For example, according to media reports, some electrical appliance stores in Guangxi Zhuang Autonomous Region's Yizhou District saw their business increase by more than twice since September; while some electrical appliance retailers in Hunan Province's Miluo City reported sales increases of up to 240%.
On Tmall Mall Double Eleven Pre-Sale Day One Night Eight O'clock Start Time Open Up Sales Amount Increased Same Period Last Year Double Eleven Pre-Sale First Day Large Rise Of 765%, The First Four Hours Old Boss Brands Such As TCL Westinghouse Midea Xiaomi And Other Home Appliance Brands Sold Out In Bulk.
During this period when national support policies are implemented effectively on both online and offline channels for double eleven pre-sale days one night eight o'clock start time open up sale amount increased same period last year double eleven pre-sale first day large rise by over one thousand percent , it is clear that policy factors play an important role.
Moreover，Tmall’s data shows that during this period when national support policies were implemented effectively on both online and offline channels for double eleven pre-sale days one night eight o'clock start time open up sale amount increased same period last year double eleven pre-sale first day large rise by over two hundred percent , it is clear that policy factors play an important role.
The surge seen during this year’s Double Eleven Shopping Festival demonstrates how effective government-backed promotions can be at driving demand for new products amid stagnant economic conditions.
This phenomenon highlights several key points: Firstly，the importance of providing incentives or subsidies to boost consumption power; secondly，the impact on supply chain dynamics due to changes brought about by government interventions; thirdly，the need for firms operating within industries affected by such policies (such as those related directly or indirectly) should adapt their strategies accordingly.
In conclusion while there may still be challenges ahead due mainly because many consumers are unaware about existing offers they could take advantage from but taking proactive steps towards improving awareness levels coupled with strategic planning could pave way towards overcoming current hurdles encountered so far within respective sectors involved here where we see them gaining traction despite ongoing difficulties now being faced across multiple fronts globally speaking today!
